Are you tired of underachievement from your sales team? It’s easy to get exasperated and down about it all, but it might not be as bad as it seems right now. There are lots of things you can do to get your sales team firing once more, so don’t accept failure and disappointment because it doesn’t have to be that way. You’ll want to ensure you keep pushing and helping your sales team to do more.
There are some things in particular that you should give some thought to because they’ll help your team do more and achieve more. Shouting orders and putting people under ever more pressure is never the way to get more out of them at work. You have to take a slightly softer approach than that if you want this to all work out well. Read on to find out more about all that.
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Give Your Team More Information to Use
If you want your business to be selling to particular target demographics and you have data and details that back you up on this, you should share that information with the sales people. They might be able to use it in ways that make it possible for them to make more sales, and that’s what all this is about after all. You want to make their jobs as easy as possible.
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Train People in How to be Personable
Being friendly and personable really can go a long way when you’re trying to sell something to people. Therefore, it’s in your best interests to ensure you train your people in how to be personable. They’ll learn the communication techniques that will help them on the road to selling more of your products to people. Don’t underestimate just how important this kind of training can be.
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Build Trust
Building trust between yourself and your sales team is one thing that’s going to be very important. It’ll be hard for you to all work together and stay on the same page if there is no real trust to speak of on this relationship. One top of that, you will need to make sure the people on the team trust each other too. This is something you can assist with by doing some simple trust exercises.
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Share Tips and Ideas Throughout the Team
When you discover an idea or tip that you think could serve your team well, make sure that you share it with everyone. The same applies to your team and how important information is shared between them. Everyone should be able to pass on important information and tips that will help increase sales. That kind of communication and engagement should always be encouraged not hindered. So put in place mechanisms that can make this possible for your employees.
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Set Weekly and Monthly Goals
Having strong and clear goals that you can work towards has got to be a good thing for your business, so if this is something that you haven’t yet put in place, you should do so immediately. The weekly goals will obviously be smaller and more achievable than the monthly goals, which should be more difficult to complete. When they’re working towards these goals, they’ll work harder and achieve more in the office.
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Offer Better Sales Incentives
There are so many great ways to incentivise good work and success from your sales team. You might not have heard of a spiff program (this article called what does spiff stand for should help you), but it’s all about giving people a reason to want to get results for the business. When people know that they get a direct and immediate financial reward for making a sale, their efforts will increase sharply.
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Make the Workplace a Fun Place
One of the reasons that your sales team is lacking right now could be because the workplace they’re being asked to work in is just incredibly boring and dull. If you took steps to make the workplace a more fun and interesting place to work and spend time, you might find that your employees start performing better and maybe even producing the results you’re looking for. So brighten things up and make the atmosphere generally more fun.
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Get the Balance of the Team Right
There should be a good balance on your team because if everyone is the same or everyone has the same skills, the team will be overly strong in one area and lacking in others. That’s not how any team should be assembled. You should want to make sure that you have as many different relevant talents and abilities available on the same team as possible. Any sports coach would tell you exactly the same thing!
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Pinpoint Problems Fast
When things aren’t really going your way, there is often a temptation to look away or bury your head in the sand. That’s something that you definitely can’t let happen. Instead, you should be looking to get to the bottom of whatever’s causing your team problems. By pinpointing the problem as fast as possible, you can get to the bottom of it and get back on the right track once more.
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Encourage Stronger Accountability
Accountability is one thing that you most definitely shouldn’t take for granted because when you have a team of people and no one is really taking responsibility for what’s going wrong, it becomes pure chaos. You should encourage people to take responsibility for their work and for their everally actions when at work. This can cut both ways because you can also then reward people better for their good work because you’ll immediately know who’s accountable.
Your sales team is probably capable of achieving great things, but that doesn’t automatically mean that they will. You’ll need to make sure that you facilitate their success by making the most of the ideas outlined here. Each of them will provide your team with something new and important, so don’t overlook them.