Not all stores have the same Black Friday Strategies. Learn how Walmart, Target and chain stores like Foot Locker are tackling this holiday season.
Retailers are facing a tough holiday season this year. With expanded Internet sales and economic uncertainty on the minds of consumers, it’s difficult to gauge which sales strategies will work best to maximize sales. In the process of trying to determine which is the best approach, you can see what top retailers are doing.
Some retailers, like Foot Locker, are charging premium prices for the most popular products and launching new products at higher prices. Other retailers, like Target, are taking a different approach, offering an aggressive price-match guarantee that competes against online retailers. To minimize the number of transactions this might impact, they are adding a number of unique items for sale not available elsewhere. Walmart is focusing more on its online customers, offering them many of the same discounts on Black Friday that in-store customers will receive with a goal of increasing their overall customer base.
About small business finance expert Mike Periu
Mike Periu has experience in small business finance. He founded Proximo, LLC a company that offers consumer and small business training services focused on technology and money.
Mike Periu teaches individual empowerment through entrepreneurship and financial literacy. He has appeared 500+ times on television and radio. Visit the Reach and Media pages of his website to learn more about where he has appeared.
You can read more of Mike’s articles on his blog or at American Express OpenForum, Yahoo! Finanzas and the Huffington Post.
Mike has a degree in International Business and Finance which he received at Georgetown University in Washington, DC. He received a Fellowship from the Kauffman Foundation for the Labs for Enterprise Creation program in Kansas City.
