Setting up a brick and mortar store is by no means an easy feat. It involves a lot of planning and preparation, as well as financial investment. It’s not surprising that the majority of first time business owners are opting to set up online instead. This simply entails hiring a web designer and setting up shop on the web. But as your business expands and you start gaining more popularity, you’re going to want to head to the high street to compete with the big names in the field. So, how can you make a success of this? Well, one of the major factors leading to success when it comes to brick and mortar stores is location. So let’s focus on that for now!
Why Is Location So Important?
It only makes sense that the better the location of a commercial property, the better chances of success that it has. Better locations mean higher passing footfall and consequently greater exposure and a larger number of individuals passing through your doors, purchasing goods, and generating profit. So, if you have the cash available, favour stores lying directly on the high street or in bustling retail centres. Bear in mind, however, that commercial properties with a central location are going to have a higher lease or rent. These costs may be a little difficult to meet when you first take to the tangible world of commerce, but not to worry. You can reduce costs by looking at properties that don’t face directly onto high streets. There are plenty of good commercial properties tucked down alleys or slightly behind other commercial properties coming in at a low price. All you have to do is use corflute signs with information about your store and arrow pointing towards it on the main high street. This will alert passers by to your presence!
Making the Most of Your Location
There’s no use having a prominently placed store if it looks bland and uninviting. It’s still going to be lined up with other appealing commercial spaces, so you need to make an effort to actually draw customers through your doors. So, make yourself stand out and create an eye-catching window display. An effective window display is the first point of contact between a brick and mortar business and customers, so put some real thought into it. Not only will it give passersby an idea of what kind of store you run, but it will give them an insight into the quality of the wares you’re providing. For this reason, you should always keep your best stock in the window. If you’re struggling to put an aesthetically pleasing display together, call in the help of a professional merchandiser. They’ll be able to put together something appealing on your behalf.
As you can see, location is a major factor when it comes to the success of your brick and mortar store, so prioritise it! It may cost a little more to set up in a busy location, but your profits will make up the difference and bring more profit your way.