The world of business is constantly changing and evolving, but one thing will always remain the same – If you want to grow your business, then you need to focus on marketing. Unfortunately, with so many new and different marketing methods out there, it can be difficult to know which one is best for your small business. Email marketing, despite being a more traditional method, remains one of the most effective in reaching new customers, retaining current ones, and prompting them to take action. To help you handle your email marketing right, here are five tips.
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Build Your List
Before you can launch an email marketing campaign, you need a list of email addresses to send emails to. There are a number of ways to obtain these addresses, including asking followers on your social media to sign up, buying email lists, offering incentives, and adding a pop-up sign up box to your company website. There are other methods you can consider at https://blog.hubspot.com/. Try out a few different methods and figure out what works for you.
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Encourage Reader Replies
Unlike other marketing methods, like direct mail, emailing your customers allows the opportunity for real conversations. This means that customers can easily speak to you if they have a question, suggestion, or something else to say. Replying to these messages shows you care, which will help to build brand loyalty. Of course, this will only work if customers do reply to you, so encourage them to do so by sending them entertaining and targeted content.
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Make Emails Personal
Customers like to know that they’re being spoken to by a real person that actually cares about them. A great way to show this is by adding personal elements to your emails wherever possible. One very simple way to do this is by addressing your customers by their names, instead of “who it may concern” or leaving their name out completely. You might also want to consider sending out different versions of your emails to target specific groups of people.
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Make Unsubscribing Easy
Although you want clients and customers to keep receiving your emails, some won’t want them, so it’s important that you offer a way for them to unsubscribe or opt out quickly and easily. This is especially important if you purchased these addresses from a company like http://mailinglistsinc.com/. If these people can’t unsubscribe easily, then they’ll flag your emails as spam, which could cause you problems in the future.
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Ensure You’re Professional
If you want to reduce the chances of people unsubscribing from your emails, then you need to make sure that they’re as professional as possible. This means adding an engaging heading, splitting your content into paragraphs and bullet points, and only adding images if they help to convey your message. You should also ensure that emails are optimised for phones and avoid sending out too many emails in a short space of time, as this can get annoying.
Email marketing is one of the most effective methods out there, but only if it’s done correctly. Hopefully, with these tips, you’ll be able to improve your strategy and see much better results.