If you’re a business owner and you’re thinking of providing transport as part of your employee package, it’s wise to bear some essential considerations in mind. Whether you run a company that specializes in field sales or you own a real estate agency that has a fleet of branded cars on the road, it’s important to work towards driving your business forward. Here are some key points to think about to ensure you’re heading in the right direction.
Expenses and costs
If you provide your employees with access to a car, a van or a truck, it’s vital that you have an accurate idea of how much this is going to cost you. You’ll need to figure out the cost of buying, hiring, and maintaining vehicles, as well as the cost of expenses, including gas and insurance. If you’re hiring cars on long-term contracts, negotiate better quotes and shop around to take advantage of special offers. If you want to put a cap on expenses, offer your employees a car allowance, rather than covering every cost, or set a limit for gas expenditure per month. Ask employees to provide receipts, and work out ways you can get around for less. It may be beneficial to consider green options, for example, as eco-friendly cars are cheaper to run, and they can also help you to enhance your brand reputation. For more information about the benefits of going green, take a look at this article https://www.forbes.com/sites/steveolenski/2015/01/23/3-marketing-benefits-of-supporting-environmental-causes/.
Driver safety
When you provide cars for your employees, you have a duty to ensure that the vehicle meets safety standards. It’s also important to ensure that your team is aware of the importance of driving safely. Once an employee gets behind the wheel, they are liable for their behavior. If an employee is injured by another driver, they have the right to seek legal advice, and it’s possible to find out more at WMLawyers.com, but it’s essential to understand that the system works both ways. If your employee was driving dangerously, and another driver was affected, they will be liable for the accident. Encourage and promote safe driving, and make sure that your team understands that they are representing you and your brand.
Creating positive impressions
If you’ve got a fleet of branded cars or trucks on the road, it’s critical to ensure you create positive impressions. Any vehicle that carries your name should look the part, and your team should also be aware of the importance of adhering to the rules of the road. If people spot a car with your logo on it, and the driver is waving aggressively or winding in and out of lanes to try and avoid traffic, this is going to affect the way they perceive the brand.
If you run a business, and you offer employees the chance to use company cars, it’s essential to understand the importance of creating positive impressions, keeping an eye on costs and expenses and encouraging safe, careful driving.