Business expos are a fantastic chance to promote your business, secure new clients and customers and generally get yourself seen and heard by lots of different people. However, expos are large events- with hundreds, sometimes even thousands of businesses coming together. This means that clients and decision makers won’t be able to visit every stall, instead they will largely make choices based on what looks the most interesting. You can improve your chances of people coming to find out more about your business by doing the following:
Choose The Right Staff
The staff you choose to come to the expo with you are very important. You might have excellent workers on your team, but some people are naturally more people-oriented. They’re friendly, engaging and are skilled when it comes to delivering information in an engaging, persuasive way. Choose staff members who you know will give it their all and be able to communicate effectively with anyone coming to enquire about your stall. You can kit them out in cheap custom t-shirts with your brand name to re-enforce your company and act as another form of promotion. How about something in a bright colour to help them stand out?
Make Your Stall Interesting
With so many different stalls at business expos, making yours eye catching will help to draw attention and increase the chances of potential clients coming over to find out more. Have a look online for ideas, there are companies who specialise in creating booths for trade shows so they will help you bring your vision to life. You need something that looks bold, interesting and makes people want to find out more. Signs, lights, bright colours- there’s plenty of directions you could go in. Otherwise, you’ll blend into the background and it can be frustrating watching people walk by without showing interest.
Offer Interactive Activities
Forget the boring speeches and dull PowerPoint presentations. If you really want to grab potential clients interest, you need to offer something fun. It could be anything from a game to a magic trick that you have somehow linked to your business. You could run competitions, host a giveaway or do something else that’s going to grab people’s attention. You’re there to promote your business but you need to make sure that those visiting your stall see it as there being something in it for them. Offer them something fun and unique, not just the same information that they could see by searching your website.
When your stall is in competition with so many other businesses, you need to do all you can to make it stand out. The more people you can speak to and get involved with your business the better, so before you attend an expo spend plenty of time planning. Your marketing department will be able to give you some insight into what kinds of things appeal to people on an advertisement level and how you can maximise your chances of potential clients coming over to see you.