A business is only as successful as the happy customers that shop with them. All businesses put an emphasis on their sales and their successes are measured by the number of sales that they are able to make. Profit and loss are a big deal and your sales team work hard to bring in a good revenue every day; it’s why you hired them. This not only contributes massively to the running of your company, it keeps your staff in their jobs and the more money you’re bringing in, the more customers you have to keep happy. While the money is so important, you have to look at what you are doing as a business to ensure that your customers are smiling, happy and want to come back to you for more. Customer support has to be your focus alongside the sales team; if your teams are selling, then you’ve got customers that need your support. So, how can you ensure that your customers are smiling at all times?
Communicate. Customers value interaction so much, regardless of whether they are having issues or not. The companies that have the happiest customers are the also the companies that spend a lot of time speaking to their customers and building their relationships. Be available on social media as much as possible and respond openly and honestly where you can. Show the face behind your brand with a strong opinion and keep your business as relevant as possible online.
Be Available. Your website should be as available as your staff on the phone. Having the right managed IT services can mean that you suffer very little downtime and your site can stay active 24/7. Your customers are going to provide helpful feedback for you, and if you’re not available because your site has gone down, you’re not going to keep them smiling and they will go elsewhere.
Honesty. Customers appreciate transparency and if you offer honesty in all your responses at all times. You can’t just communicate good news all the time, you have to be open about the bad times that you expect to happen as well. This allows your company a chance to build trust with customers, and they will know that you’re the type of business that will be as open as possible.
Proactive Is Key. A big part of your business is to be proactive when it comes to solving problems and doing so promptly. By getting onto a solution quickly, you can reassure your customers that you are there for them no matter what throughout the day. Customers appreciate a company that is going to hear their complaint and get it solved as quickly as possible.
Keeping a customer smiling is going to keep the profits coming in your company. You can’t afford to take customer services and support lightly, and if you have so far, then you’ve got some changes to make. Sit down and make a list of all the ways that you are helping your customers, then work out how you can be better.