To those who have been watching from afar, it might seem like all the biggest internet-based companies have risen to the top and that particular cash cow has been milked time and time again. However, though the dotcom bubble might have burst, there’s still a tremendous difference the internet can make to a business even today. More customers, more exposure, and more revenue all wait, but how do you get your hands on it if you’re late to the game?
Boosting your platform
So, you’ve taken the time to build a new site or make the improvements that your old site needs to match modern web user standards. The next step is to make sure that people are actually visiting. Search engine optimization is one of the core disciplines that help you build a more visible platform. By using the right keywords and making improvements to the site like removing dead links, you can make your site rank much higher in search engines like Google. What’s more, businesses can benefit by using their physical location to appear much more reliably in searches from local users. Look at the many SEO guides online like the one shown here that can help you start boosting your platform significantly.
Converting your traffic
SEO is all about helping you direct your traffic to your website. However, the purpose of the website is to help you build more customers. For that reason, you need to think of your funnel. These are the steps that your online presence, from social media to the site, takes to turn visitors into customers, subscribers, and long-term brand supporters. Funnel-building software, as shown here, can help you identify more opportunities to capitalize on the traffic building your site and help you turn them into paying customers. These tools also show you how to incorporate ways of funneling more traffic to your site from other sources. For instance, using affiliate marketing can allow you to benefit from the reach and audience that other blogs and online spaces have, directing it to your site.
Gathering your insight
One of the greatest benefits of being online is just how much it helps you learn about your market as well as potential markets you can expand to. Data aggregation is all about learning how people find your website, how they use it, and what feedback they can provide. You can look at the most trafficked pages on the site as well as search result data in order to see what they’re most interested in. This helps you build a better idea of what kind of pages and content you should build in future, to get even more clicks and even more conversions. Tools like Google Analytics are entirely free and allow you to learn much more about your customers than a brick-and-mortar store ever could.
As the say goes, the best time to start something was a year ago, but the second-best time is today. You’re never too late to start using the online world to improve your business and, hopefully, the tips above help you do just that.