If you have a business, one of the worst things you can do is limit your reach. You might be reaching a small portion of your audience, but just think of the people you could be missing out on! These are people who want what you have to offer, but aren’t working with you for whatever reason.
The following pointers will help you to ensure you’re not limiting your reach so that you can enjoy maximum success sooner rather than later.
Come Up With The Right Brand Name
Your brand name might seem like a small issue in comparison to other things, but it can actually seriously hinder you if you don’t think about it properly. For instance, if you start an online/offline shoe store and call it ‘Lucy’s Shoes’ – you’ll be covered for now, but what about if you decide to sell bags and hair accessories later on down the line? You will have limited your reach to those who think you only sell shoes. You’ll have to spend a painful amount of time rebranding. Coming up with the right brand name that doesn’t limit what you do and put people off is a must.
Do Some Market Research
Many businesses are often surprised to find that after performing market research, the thing they’ve been focusing on within their business isn’t the thing that people are coming to them for at all. This is why consistently performing market research is a real eye opener and very important if you want to progress.
For example, a real life example is the company who began selling custom shirts with a custom fit. They thought that their custom shirts would sell like no tomorrow, as everybody likes a shirt that shows off their interests, right? However, when they did their market research, they quickly realized that people were shopping with them purely for the custom fit, and not for the ability to customize the shirts. This gave them a new focus and helped them to attract more people who wanted what they had to offer.
Make Sure Your Business Premises Is Just Right
If you don’t make sure your business premises is right, you’ll be missing out on custom, and perhaps even some high value employees. Your premises will ideally be in a place with good transport links. It should look good too, and be easy to access. You can find construction solutions in difficult to access areas with companies like https://www.eastcoast-geotech.com.au/ if you need them. This is often your first impression on people, so make it a good one!
Look At Every Online And Offline Option
Make sure you look at every option that could be relevant to you in your quest to reach as many people as possible. Radio ads? Social media ads? Instagram competitions? Make sure you think about what could be a game changer for you.
Always Work Out How You Can Evolve And What You Can Change
Never stop thinking about how you can evolve and change. It may be possible to reach an entirely different group of people in the future with a new product!