There is all manner of ways to get your business noticed now. Rather than focusing on your product, success means social media presence and a reliable website. Aside from that, business owners are developing everything from blogs to YouTube channels. And, then there are telesummits.
These virtual conferences are fantastic ways to reach new audiences. They have a unique ability to attract customers and professionals with interest in your field. Telesummits are also an excellent way to meet and develop working relationships with other professionals. You could even find yourself benefiting from their audiences.
So, we’re agreed that a telesummit is a good idea, right? As with anything, though, there’s plenty of room for error. It may be that you put a lot of work into this and don’t find an audience. Or, it may be that you get on the wrong side of your speakers and make enemies in your field. This latter can have broad implications for success. To make sure that doesn’t happen, we’re going to look at a few things you SHOULDN’T do when working with guest speakers.
Don’t make speakers do all the marketing
The best thing about getting guest speakers is the chance to make use of their audience. By targeting people with decent email lists, you can rely on them to bring listeners your way. This is beneficial for both parties, so you’ll find speakers are quite happy to post about this. Still, you can’t expect much more than one or two emails. The simple fact is, it’s your project. You need to be the primary person behind marketing and promotion. If you rely solely on your speakers for this, you’ll fast make yourself some enemies.
Don’t show yourself as unprofessional
If you want any chance of working with these people again, you need to show yourself as a professional. For one, that means keeping all emails between you polite and to the point. These aren’t your friends yet, so treat them the way you would a customer. Make sure, too, that you put your telesummit together in the most professional way. Even if this tech is new to you, turn to the IT consulting services of companies like Arnet Technologies, Inc., who can help you implement and keep on top of everything. The focus should be on smoothing over cracks before your speakers have a chance to notice them. All the better for impressing where it matters.
Don’t forget to thank everyone for their time
Telesummits are beneficial on both ends. You’re giving speakers a chance to benefit from your audience and gain more coverage for theirs. But, remember that these people are still doing you a favor. This is especially the case if their audience is more extensive than yours. As such, you should always take time to thank everyone after you launch the project. A simple email stating how much you appreciate their efforts should do the trick. Just like that, you can open the doors for further communications later on.