If you are looking for something interesting and potentially profitable that you can sell online, you might want to consider marketing custom enamel lapel pins. If that is something you are considering selling online, there are some essentials you need to bear in mind about marketing custom enamel lapel pins.
The fact is that starting a business selling custom enamel lapel pins online is a relatively easy entrepreneurial endeavor. You don’t need to expend a tremendous amount of time laying the groundwork for this type of business. Moreover, you don’t need to break the bank in the process of launching an online business that sells custom enamel lapel pins to the public at large.
History of Enamel Pins
Beginning in the 1970s, enamel pins started to become a popular fashion accessory. This occurred in part because enamel pins are stylish and in part because they are affordable.
The trend towards wearing enamel pins has not abated. In fact, they have become ever more popular with each passing decade.
Finding a Reliable Supplier of Custom Enamel Pins
The first step you must take as part of establishing your own online enamel business is to find a reliable, reputable supplier of these types of pins. You need a supplier that is capable of creating a wide array of different types of enamel pins, meeting your specifications. This likely will include both hard and soft enamel pins.
The Monterrey Company is an example of a firm that has been producing custom enamel pins for an extended period of time. The Monterrey Company is capable of meeting the specific customized enamel pin needs of an online marketing of the type your are contemplating becoming.
Pricing Enamel Pins
As with the production of any product, the specifications govern production costs. With that said, if you focus on enamel lapel pins, you are looking at a price range t produce the pins of somewhere in the neighborhood of $5 per unit. This also assumes that you will be making a fairly large order of lapel pins at one time.
Because of the reasonable production costs associated with producing enamel pins at this juncture in time, you are able to hold the line when it comes to establishing a retail price for what you end up selling online. In other words, you will be able to make enamel lapel pins available via your online store at a price that will appeal to a broad range of potential customers.
One of the added benefits associated with custom enamel lapel pins is that you can ship them very inexpensively. From a one pin order to a multi-pin order, you truly can ship at a minimal cost. Indeed, the costs associated with shipping this type of product typically is so moderate that you can offer a patron the benefit of “free shipping.”
Designing Custom Enamel Lapel Pins
Depending on your preferences, abilities and resources, you may elect to design the custom pins yourself. Another alternative is seeking the assistance of a freelance designer. There is a myriad of freelance designers that are eager for work. Many of these individuals prove to highly talented designers.
Another alternative when it comes to the design process for enamel lapel pins you want to sell online is to seek our art school students. You can approach them in a number of different ways, including offering internships. Through an internship process, you access talented designers but don’t expend a huge amount of money in the process. These students are eager to get the experience and to be able to add all important hands on design experience to their resumes.
Jessica Kane is a writer for The Monterey Company, who have been manufacturing custom lapel pins for over 25 years.