If you would like to get more out of your search engine marketing, SEO, and social media promotions, chances are that you simply have to make sure that all your tools and systems are working together. A well aligned sales funnel will help you maximize your return on investment, and automate some of your promotions. Below you will find few tips on how to make your online marketing tools and methods work like clockwork.
Set Clear Targets
If you don’t know where you are going, you will never get there, this is the reason why it is important to set marketing and conversion targets. You need to remember that you don’t simply have to get the message out there, but also make sure that your website gets you sales. If you are spending money on paid ads but can’t see sales and conversions, your online marketing needs an overhaul. Look through your sales funnel and try to find ways of improving your customer engagement.
Link Everything
It is also crucial that you keep your website, your social media profiles, your blog, and online channels connected, so they are interlinked. It is not only going to give you a healthy link juice, but also increase the chances of connecting with your audience. If you link back to your site from your Instagram and Pinterest account, and place your link in your videos, you will add the call-to-action your audience needs.
Have a Consistent Brand Message
One of the things small business owners do that damages their online marketing results is that they don’t create and communicate a strong unique selling point. If you are contradicting your brand image on various platforms, your audience will not have a clear idea of who you are and what you stand for. If you would like to improve your brand messages, you can check out Better Bistro Media to find some great tips.
Increase Your Visibility
No matter how well you position your brand in the marketplace, chances are that there are still some elements your marketing is missing. From implementing online chat to make it easier for people to get in touch and ask about your services to lead capture pages that will get them to sign up for free offers, there are plenty of things you can do to connect with your audience on a personal level and be in front of their eyes all the time.
Measure Results
If you don’t know how your individual campaigns are doing, you will have no chance of building an effective sales funnel. Be sure to track your links and conversion rates, and make continuous improvements in your campaigns to increase your return on your marketing investments.
If you don’t change what is not working or not giving you the best results, you will be stuck where you are. To improve your conversions by aligning all your campaigns and make them work together, it is important to put yourself in your potential customers’ shoes and follow up their buying journey.