Escape rooms are hugely popular. With a profit rate of over 400%, it’s easy to understand why so many entrepreneurs are looking into the possibility of launching their own company. Admittedly, it’s fair to admit that while escape rooms are trendy, they are also hugely competitive. You can’t afford to save on costs and efforts if you want to attract a loyal and regular flow of customers. A poorly set puzzle or a negative experience could significantly affect your business survival.
However, while the traditional 60-minute design is rapidly taking over the market, it’s fair to say that escape rooms continue to struggle to attract new players. One has to know about escape games to book a room. If you’re considering starting an escape room business – or if you’re running one – you need to find a strategy to reach out to a new audience. That’s precisely what outdoor escape adventures are about!
Why outdoor escape rooms should be the next hit
There is no denying that for businesses, the presence of a maintained garden can significantly improve your reputation. Additionally, an outdoor space provide the everyday escape employees need to recharge their energy and relax. Being surrounded by vegetation can visibly enhance creativity, relaxation and overall happiness. Consequently, an outdoor adventure can prove to be a good starting point to help players to take a break from their stressful lives and relax while discovering the principles of the game. Besides, as the seasonal decorations are coming into play – for Halloween and Christmas – you’ll find more and more families looking for outdoor activities. Consequently, the best approach to promote your escape rooms is to create an extravagant outdoor adventure.
Pack some exciting surprises
The advantage of an outdoor game is that you don’t need to manage the whole decor. You can use your local park as a background, nudging players in the right direction with the addition of game-related items. You can also bring new elements to set the decor, such as dinosaur fossil replica for a time travel storyline, for instance. It’s a good idea, as well, to include local monuments – preferably lesser known ones — into the adventure as you can tie your game to local tourism and businesses. However, remember that in an outdoor activity, the elements you add shouldn’t be disruptive; indeed, the area is constantly being used by pedestrians who may not be playing the game but don’t want to be interrupted in their routines.
How to build an escape adventure outside
With Halloween coming close, you can use it as a theme for your adventure. Most outdoor games rely on an app to create a perimeter via GPS data. You can block an area visibly, using cues in the streets so that players know where to look. Ultimately, the story will be shared with a digital tool – hence the application on a smartphone. Should you make the game free? If you’re using the game as a promotional tool for your permanent business, it’s a good idea to run it as a free app during the season. You can then decide to either kill the app or price it once the promotion is over.
What are the advantages of creating an outdoor escape adventure? The most important point is that it works wonders as a promotional tool. Scavenger games and city quests are appealing to most players – and you can also make sure to refer to themes of your escape game company!