In today’s volatile economy, threats to your business exist everywhere. Sometimes you need to take a gamble to succeed.
How Small And Local Businesses Can Play To Win
It’s not easy being a small and local business in the United States today. Threats that can lead to business failure are everywhere: poor economic conditions, limited access to financing, high unemployment among potential customers, competition from Internet-based companies and lower prices from large corporate competitors. Taken together, these threats can seem insurmountable to most. But many small businesses have risen to the occasion and found ways to beat back these threats. Some have even found ways to turn these threats into opportunities. Let’s take a closer look at what some of these companies have done so you can apply their strategies to your business.
Adapting quickly to new opportunities
In 1991, Tom Nadeau, a former rock ‘n’ roll DJ, and his wife Ryoko Nadeau started a small business with a purpose: “sell furniture with a soul.” For them, this meant finding unique, handcrafted furniture at affordable prices. The pieces they sell at Nadeau Imports are never mass produced nor are they the type of furnishings you would find at a big box retailer—the Nadeaus travel the world looking for items that they believe are a good fit for their business purpose.
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Who is Mike Periu?
Mike Periu is the President of Proximo, LLC, a company that markets education and training programs to small business owners, entrepreneurs and consumers.
Mike Periu has been interviewed over 500 times for broadcasters including CNN, NBC TVE, RTE and others. Mike is a contributing author to OpenForum, Yahoo! Finanzas and the Huffington Post.
Mike graduated from Georgetown University in Washington, DC. His degrees are in Finance and International Business. In addition to his work Mike is also on the Board of the Council for Economic Education.
