Finance expert Mike Periu on the best business books of 2012 chosen by leaders in their field of expertise.
Strategy+Business, the blog for consulting firm Booz & Company, recently announced the winners of its annual best business books competition. Unlike other lists, these books aren’t selected based on sales or by popular vote; instead experts in the chosen category choose the winners. The categories themselves vary from year to year depending on what’s timely or particularly good.
Among the winners this year are:
Biography
Eisenhower in War and Peace by Jean Edward Smith, Random House
Steve Jobs by Walter Isaacson, Simon & Schuster
Birdseye: The Adventures of a Curious Man by Mark Kurlansky, Doubleday
Strategy
The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands by Amitava Chattopadhyay & Rajeev Batra, with Aysegul Ozsomer, McGraw-Hill
Pragmatic Strategy: Eastern Wisdom, Global Success by Ikujiro Nonaka & Zhichang Zhu, Cambridge University Press
Competitive Strategy: Options and Games by Benoit Chevalier-Roignant & Lenos Trigeorgis, MIT Press
Marketing
Grow: How Ideals Power Growth and Profit at the World’s Greatest Companies by Jim Stengel, Crown Business
Brand Real: How Smart Companies Live Their Brand Promise and Inspire Fierce Customer Loyalty by Laurence Vincent, Amacom
The Intention Economy: When Customers Take Charge by Doc Searls, Harvard Business Review Press
Innovation
The Wide Lens: A New Strategy for Innovation by Ron Adner, Portfolio
Reverse Innovation: Create Far from Home, Win Everywhere by Vijay Govindarajan & Chris Trimble, Harvard Business Review Press
A little about Mike Periu
Periu founded Proximo, LLC nearly 15 years ago. The company provides small business education and training services with an emphasis on finance and technology.
Periu teaches empowerment through entrepreneurship and economic opportunity. He regularly appears on television and radio talking about these subjects.
Periu also writes for leading blogs about finance. These include: American Express OpenForum, Yahoo! Finanzas and the Huffington Post.
Periu studied Finance and International Business at Georgetown University. He is a Board member at the Council for Economic Education.
