As online advertising becomes more and more challenging in capturing customers, finance expert Mike Periu explains how the Affiliate Sales Models is making a comeback.
Many websites that generate revenues primarily through advertising are having a difficult time staying relevant in the eyes of consumers. Web users have largely learned to ignore ads creating a vicious circle of more ads being displayed and in more obtrusive ways in order for website owners to meet their revenue goals. This cycle creates a great deal of frustration on the part of businesses trying to sell product, websites trying to generate advertising revenues and annoyance on the part of website visitors. Enter: affiliate sales. Under affiliate sales, trusted intermediaries present opportunities to potential customers that have already expressed interest in specific products and services. If the customer buys, the affiliate is compensated. Even if the customer doesn’t buy but expresses interest and offers their information as a sales lead, the affiliate may be compensated as well. For businesses that advertise on the web, using affiliates to generate revenues can be far more effective than spending money on advertising.
Learn more about Mike Periu
Mike works with small businesses to teach them about finance and management. He started Proximo, LLC, a company that offers small business education and training services focused on finance and technology.
Periu also writes for OpenForum, Yahoo! Finanzas the Huffington Post contributor.
Mike went to Georgetown University where he studied Finance and International Business. He also serves on the Board of the Council for Economic Education and was a Fellow at the Kauffman Foundation.
