There is no shortage of reasons why email marketing is a crucial form of marketing. For many businesses, it remains their primary customer acquisition channel, and for a good reason; it’s reliable and cost-effective. However, among other potential pitfalls lie bounce rates, which can indeed hamper your email marketing efforts. Such metrics as email open rates, click-through rates, and conversion rates may highlight marketing mistakes, but they don’t adequately highlight bounces. Therefore, let … [Read more...]