To be successful in business, you need to really know your company inside and out. Be a successful company will always be able to serve their customers. But how can you do that unless you’re very self-aware as a business owner? Not only should you know your customers well and what they want, but you need to be incredibly aware of how you meet their needs. This often boils down to your unique selling proposition (USP). Your USP is what sets you apart from your competitors, and it’s often the one … [Read more...]

When most people imagine entrepreneurs, they envision individuals, with a unique and original idea, who had to struggle and take risks to reach success. However, not all entrepreneurs get into business this way. There are some who take fewer risks, some who find the journey fairly easy, and some who lack the amazing idea commonly associated with entrepreneurship. It is these individuals who are generally good candidates to buy an existing small business instead. If this sounds like the idea for … [Read more...]

It is highly important that any business adopts and implements an effective marketing strategy if they want to constantly attract new customers and increase their clientele basis. However, there is obviously no magic formula. What works for one company may not work for another. Therefore, carefully planning, extensive research, and a lot of forethought are elements which are obviously required in order to determine what route to go down. Nevertheless, there is one marketing strategy that … [Read more...]

Retail businesses can no longer rely on traditional consumer spending habits. Mobile POS is helping businesses respond to these changes by freeing staff from the counter to capture customer interest and create responsive stores such as pop-ups. Previously, if an item was out of stock, or queues were too long, the sale may well be lost to a busy customer. Now, staff can check availability across their business, place an order and crucially, take mobile payments – all while never leaving the … [Read more...]

There are many ways to save money when you are in business, but there are some things that should never be skimped on, as they are vitally important for your continued success. You can save some cash by doing better deals for your utility bills, by making sure your bank does not charge you more than they should or perhaps even by negotiating bigger discounts with your suppliers. However, there are some things that you should not try to save money one, just a few of them being discussed … [Read more...]

via GIPHY When you’re a business owner, you face a lot of pressure every day. No longer can you leave work at the office and enjoy your evenings. You’re in charge now. That means taking paperwork home and responding to emails in the evening. But, you knew this when you signed up. You wouldn’t have it any other way. You love what you do, and working out of hours is a small sacrifice. There’s just one issue; you haven’t had a decent night’s sleep since you started. You try your best to get … [Read more...]

As a modern business owner, you may have a range of aspirations for your company. Nonetheless, acquiring maximised profits will always be a priority, which is why you must do all that you can to secure them. It would be easy to keep doing things exactly the way you are, but you should avoid it. Here are five ways to transform your venture for the better to unlock even greater profits. #1. Master Leadership Women have always been capable of being great leaders. Still, the fact that public … [Read more...]

The future happens now. While this might sound like a cheesy quote from a magazine horoscope, the truth is that everyone builds today what tomorrow will bring. Everyone including entrepreneurs who can’t afford not to think about the opportunities and the threats of the future. Indeed the survival of their company depends entirely on their ability to read and comprehend the data available and design strategies to reach their goals. Consequently, when most employees are busy with the tasks of … [Read more...]

Sometimes, your business is doing so well that you have to take it apart and start again. Yes, you read that right. We are talking about the process of upping sticks and moving to another office, or even building a brand new office yourself which you can then use to upgrade your business. However you do it, when your business needs a new office it is usually a pretty good sign that things are going well enough. But you might well be finding yourself worrying about what you can do to ensure that … [Read more...]

Hunting for an office can be a challenging time. There are plenty of options available and you’ll want to consider all of the possibilities and technical problems that you might encounter. It’s a difficult topic, so let’s get started by introducing a couple of ways to cope with the changes you’ll experience and also how to deal with the challenges you’ll face. Don’t Move Too Soon One of the biggest mistakes people make is that they move too soon. They think that as soon as they’ve hired some … [Read more...]