Business is so competitive, it’s just not enough any more to sell good products or services. You need to stand out from your many competitors, captivate your potential customers and really interest them and draw them in. Regardless of what you do or sell, your business can be made more interesting and exciting with a few tweaks. Here are some ideas for going about it.
Update your marketing methods
Your marketing and promotion can be one of the most interesting and creative departments of your business. If you’re churning through the same old boring methods, maybe it’s time to have a re-think? You could create a fun, unique advert and try and get it to go viral- there are production companies that can bring your vision to life. You could create a jingle for the radio, something really catchy that people will remember. You could host an event; get everyone down to your company and run competitions, games and give away samples. Hire a bouncy castle and a face painter to encourage people to come down with their families, along with some entertainers and food vendors. Once you have everyone together having a good time, you could use it as an opportunity to showcase or chat about your products. You could take down email addresses for the chance to be entered in a prize draw, a great way to grow your marketing list. You could even give things away, marketing merch is a fantastic way to get people to remember your company. It could be anything from pens to mugs to t-shirts- even custom coins, click here for more if this is something you’re interested in. Think outside the box, make it a little unusual, interesting and fun.
Have your website and app redesigned
You’ll always want your website and app to look smart and professional, but that doesn’t have to equal bland and boring. A good web designer will be able to find the balance between modern and fresh, and professional. You could look into having your graphics redesigned, or even have a complete rebrand. It’s often necessary for companies to do this to stay relevant in an ever changing world. You could slightly re-work your slogan or unique selling point based on the way sales are going. For example, if you’re finding you attract a younger audience, you could tailor your branding more towards these kinds of people. Your app should be sleek and dynamic, don’t skrimp here and see the money paid in as an investment in your business. More sales are now made through apps on smart devices than on computers- something you can’t afford to overlook as a business owner. You could even completely rewrite your static pages, such as FAQ’s and ‘about’ pages to make them sound more interesting. If this kind of writing isn’t your forte, there are thousands of talented professionals online that you can hire on sites like Upwork.
Improve your office
Do you have the kind of business where customers and clients come into your office? If so, a bland and boring office can be off putting and could be a reason they choose to shop or work with one of your competitors again. It might sound shallow but first impressions count, and your office is a reflection of the rest of your company. If it’s drab and dull, it’s easy to assume that the rest of your business will be run in the same way, which won’t exactly fill potential customers and clients with excitement. Have a fresh coat of paint put on the walls, replace old fashioned carpets and have it deep cleaned by a professional company. If you’ve gone with a logo rebrand, have some new signs made and put up, and add interesting plants around as a professional way to add some colour and texture. Even if your office only ever sees your staff, making it nice for them can give them a more positive feeling and can actually boost productivity and mood. Aim to put desks near windows to make the most of the natural light, and arrange the layout so there’s plenty of space and it doesn’t feel cramped or cluttered. Your office is at the heart of your business, and so improving things here and making them more interesting can provide all kinds of benefits, it’s not something to overlook.
Rework your sales pitch
If you’re the kind of company that relies on salespeople to pitch your business and convince customers, then your pitch is everything. It should read well, grab the persons attention right away and make them want to engage with what the sales staff are saying. You might also need to retrain your staff so that they’re delivering the pitch in the best possible way. If it sounds like they’re reading lines from a script your potential customer or client is simply going to switch off. Do some research into what makes a great sales pitch, there’s a pretty solid formula that you can follow but of course it will need to be tailored and adapted to your company and what you sell. Otherwise you could outsource the pitch writing work to a third party company with experience in this area. As with marketing, you could think outside of the box here and use interesting tactics and techniques to interest people and make them want to find out more.
Business might be dull and boring because you’ve fallen into a routine, or you might even have fallen out of love with your company. But this will all be affecting your sales and profits, and so it’s worth considering if there are changes that need to be made. With so much competition out there, you simply cant afford to rest on your laurels. Move things forward, and bring some excitement back to your venture.
How would you bring interest back to your business if you felt that it was starting to become dull?