It might not seem fair, but the vast majority of businesspeople care about what type of car you drive. Here’s how to impress without breaking your budget, buy a luxury car for less.
You don’t need to be a car enthusiast to acknowledge that what you drive says a great deal about you. Small-business owners who want to succeed need to reflect that desired success in the clothes they wear and the car they drive. This is about assuring existing and potential clients that they are doing business with someone successful. It may be irrational to assume that just because someone looks successful they are indeed successful, but human beings aren’t always rational. If two companies are competing for a contract and offer identical quality, terms and pricing, the decision on who wins may come down to subtle factors. All other things being equal, the competitor who communicates success through their personal image will win out over the one who communicates failure.
When some business owners hear this point of view, they push back and use examples like Mark Zuckerberg, who always wears a t-shirt. Of course, if you are a titan of business like Zuckerberg, you can wear a t-shirt and ride a bicycle and anyone will happily do business with you. But if you’re like the vast majority of business owners, you’re still working toward achieving the success you want. So, yes, you need to look the part.
Best Deals
Just like your clothes, a car can portray a certain image of success. That said, there is absolutely no need to buy a brand new car to achieve that image. On average, a new vehicle depreciates 20 percent the moment you drive it away from the dealership. Consider a Certified Pre-owned program whereby the manufacturer—through an authorized dealer—provides a limited warranty on a used car purchase
