There’s always been a parallel of ability between large and small business and there always will be. A large business may be lumbering and hulking, so much so that it takes a long time for corporations to innovate. However because of their resources, pure manpower and infrastructure they can multitask really well. In comparison, small business is like a slithering snake. It can maneuver and adapt incredibly quickly but doing more than one thing can tie a small business in knots. What this could potentially mean is that you end up trying to do too much too fast and lose everything altogether. However small business is measured as mighty by the fact of how determined you as the owner are. Running multiple campaigns to get your business out into everyone’s face is perhaps a little too much. But in the modern age, you shouldn’t be running just one campaign at a time when you can charge ahead with two simultaneously.
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The connected possibility
Running two separate campaigns isn’t as hard as it might sound if you can make connected parts of your business work together. For example, if you want to run a new marketing campaign to reach new customers, it can be run in tandem with something related. A sales campaign running alongside could work wonders. While your marketing team is making advertisements both for online banners, AdWords, keywords and video for video sharing websites, the sales team could launch a strategic product and service selling campaign. They could target customers that have just been reeled in by the marketing team and bought their first product form your business. Equally the company administration such as the managers could go on a pitching tour teaming up with the research and development department. R&D shows off what it’s been working on such as improvements and abilities while the executive team can show sternness and self-belief in the business model. The connected possibilities are endless.
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Don’t mix, just match
When you have let loose two departments to go off and perform their tasks in their respective campaigns, communication is without a doubt the most vital component to success. Contact via email is perhaps the most preferred option because you can send as much detail regarding orders as you want. It’s also a great way for attached documents and other files so while teams are on the move, they can have access to the latest content. Authentication for the respective campaigns is crucial for security reasons. You don’t want a miscommunication by someone is not part of the campaigns. Using Color-codes in emails as a way for a company email to be recognized such as https://www.templafy.com/templafy-email-signature-manager/ can be used by those running the campaigns to verify an official email. At the bottom, anything such as mobile number, company number and address as well as name and title in the company is clearly displayed along with a definitive color. This is so if you’re from the same business, each department or campaign can’t be confused with the other in your inbox.
A small business can and should run two campaigns simultaneously. Connecting two departments that in their normal everyday roles work well together is by far the best option. Communication can be smoothened by an email signature manager software that lets everyone involved know the progress and updates being made.