Satellite media tours can be a great way to reach millions of consumers in just a few hours. There are many tools available when it comes time to let the world know what you do. Communication vehicles like websites, social media updates, press releases, whitepapers, press conferences and more, can be very effective—when used in combination—to win new business and raise your profile. In many cases they are far more effective than paying for advertising. Well, there is one more tool you should … [Read more...]
Apple’s Latest Product Launch: Why You Should Manage Expectations
Apple was a victim of its own success. Here's what their recent release can teach you. Oct. 4, 2011 was a date that the entire world anxiously awaited. That’s the day that Apple set to announce the launch of the next iPhone which is one of the fastest-selling and most-profitable products ever created. With over 30,000 daily activations, iPhones represent 28 percent of all mobile phones in the U.S. and account for 40 percent of Apple's $65 billion in annual revenues. When Apple announces the … [Read more...]
Most people pitching investors for capital today aren’t ready
3 Questions To Ask Yourself (Before You Meet With Investors) Most people pitching investors for capital today aren't ready. Here's how to tell if you are. For companies seeking investment capital in the current market, the margin of error is slim. Investor expectations have become moving targets. Angels sound more like venture capitalists; venture capitalists sound more like private equity companies; intermediaries like investment banks won't return your call unless you can absorb eight … [Read more...]
Here’s just another reason you need to be proactive about protecting your business’ money.
Why Your Bank Won't Protect You From Hackers Here's just another reason you need to be proactive about protecting your business' money. As consumers, we take for granted that fraudulent charges on our credit cards aren't our responsibility. Many financial institutions offer a $0 liability policy for fraudulent charges. Others expose you to a maximum liability of only $50. The protections afforded consumers were signed into law with the Electronic Funds Transfer Act in 1978. This protection … [Read more...]
Why Local Businesses Should Beef Up Their E-commerce Strategy
E-commerce Strategy: Don't get left behind. You can harness new technologies even if you're not selling to customers across the world. When experts discuss the power of technology for business growth, they usually talk about feats like selling to customers on the other side of the planet. This use of technology is very effective if your goal is to grow beyond your naturally-defined borders, but there are millions of successful businesses that operate locally and have no interest in selling … [Read more...]
Social Media Blunders To Learn From
These recent social media flubs could have been avoided with a little planning. Here are 3 Social Media Blunders To Learn From Many small businesses have jumped feet first into the social media sea without a complete understanding of how it works, how it will make money, or how to use it effectively. And as companies large and small experiment, many mistakes will be made. In the hopes that your company hasn't yet made these errors, let’s talk a look at some recent blunders that can easily be … [Read more...]
How Not Keeping Up With Technology Trends Led To Kodak’s Demise
Kodak dominated the photography and imaging industry for decades. Mike Periu investigates why it so quickly saw its demise. In its day, Kodak was a revolutionary company. Founded 119 years ago by George Eastman, the Eastman Kodak Company invented the modern photograph and dominated the photography and imaging industry for decades. This dominance was based on a combination of proprietary technology, strong intellectual property and aggressive marketing. The company was a cash generating … [Read more...]
How To Manage A Crisis
Today it's important to be prepared for the unexpected. What does it take to be a real leader to manage a crisis? As the owner of a company, you have a great responsibility to your employees, customers, suppliers and other stakeholders. This responsibility becomes urgent when something unexpected happens—something that could lead to job losses, salary reductions or even the closure of the company. Like they would to any leader, people will look to you in a time of crisis. They depend on you. … [Read more...]
Should You Offer Free Shipping?
If your company sells online, shipping costs are a very real factor in your revenue equation. Is it worth footing the bill? Should You Offer Free Shipping? If your company sells online, you have one significant disadvantage to your brick-and-mortar competitors: shipping costs. Most consumers don’t like the idea of having to pay extra fees after they already agreed to a certain price. But the obvious need to move product from point A to point B comes at a cost. This cost is explicit in online … [Read more...]
How Economic Deleveraging Will Affect Business
Deleveraging is an inevitability that your long-term business plan must take into account. Here's what it means for you. The era of financial deleveraging is upon us. Prepare yourselves for higher unemployment, lower economic growth and an emphasis on paying down debt that may last for decades. This isn’t the first time in history that major economies have gone through a deleveraging cycle. But as business owners, it’s important to understand what specific implications we can expect. It’s an … [Read more...]
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