Mike Periu explores the trade-off between resonance versus profitability. I recently had dinner with a good friend whom I hadn’t seen in 18 months. A fellow entrepreneur, he surprised me with the news that he had started a new company in the energy sector, far different than has previous company in technology. After speaking at length about the transition and the challenges of his previous venture, it was clear to me that this transition was a perfect example of a concept I had analyzed … [Read more...]
If you’re a small business owner working out of your home, you need to get out
If you're a small business owner working out of your home, you need to get out. Here's why. The Small Business Owner Next Door When you picture small business owners, what do you envision? If you envisioned a solo entrepreneur operating out of their home then you are right. The United States Bureau of the Census sent surveys to 2.3 million business owners across the country as part of the official “Survey of Business Owners.” As the data from this survey is processed, the Census Bureau will … [Read more...]
Are Interest Rates Heading Up?
Interest Rates Heading Up is no good for businesses or consumers, but often they're inevitable. Here's how you can prepare. As the U.S. economy navigates a toxic mix of sluggish growth, high unemployment, rising inflation and trillion dollar budget deficits, increases in interest rates are a real possibility. Increasing rates are exactly what we don’t need. As interest rates go up, both consumers and businesses tend to spend less. People already in debt must divert money budgeted for other … [Read more...]
The ROI Of Daily Deals Takes Another Hit
New research systematically reviews daily deals from the point of view of the small business owner. The ROI Of Daily Deals Takes Another Hit. If there is one business trend that can officially be labeled as saturated in 2011, it is the rise of “daily deals” websites. Companies like Groupon, LivingSocial, Bloomspot, AppSumo, Gilt Man, Travelzoo, BuyWithMe and many, many others use different variations of the daily-deal model in an attempt to secure sales for their customers. Most of these … [Read more...]
What The End Of Quantitative Easing 2 Means For Your Business
How will the end of the $600 billion economic stimulus package affect your business? The end of June 2011 marks the conclusion of the $600 billion economic stimulus program known as “Quantitative Easing 2” or “QE2.” It’s called “2” because it represents the second round of quantitative easing undertaken by the Federal Reserve after the financial crisis spurred by the collapse of Lehman Brothers. Before discussing what the implications are for your business, it’s important to understand what … [Read more...]
How The Federal Reserve Sets Interest Rates
Interest rates can determine if your business sinks or swims. Here's how the Federal Reserve determines them. Almost every person, company and government entity in the U.S. owes money to someone. According to the Federal Reserve, we currently owe—in aggregate—nearly $55 trillion. Just like consumers and governments, businesses use debt to finance day-to-day expenses and long-term investments. Non-financial business debt represents approximately $11 trillion of this total. This massive level … [Read more...]
Benchmark Your Business To The Startup Genome
Does your startup have what it takes? Benchmark Your Business. Mike Periu takes a look at a report indicating key levels of growth for startups. One of the most difficult tasks for any businesses owner to perform is benchmarking. Through this process, you compare your company against similar companies and industry averages to determine performance. This is difficult because most relevant information isn’t easily available. Publicly-traded companies are required by law to disclose certain … [Read more...]
Would You Pass The Marshmallow Test?
Can you delay your want for instant gratification? Here's how to teach yourself how to wait for the second marshmallow test. In 1972, psychologist Walter Mischel of Stanford University conducted a novel experiment. Researchers led children aged between four and six years into a room consisting of only a table and a chair. The researcher would place a marshmallow on the table in full view of the child, and as his or her mouth started watering, the researcher offered the child a choice: eat the … [Read more...]
How To Get A Low-Cost Loan For Energy Efficiency Projects
It's now easier than ever for businesses to go green with a newly available funds for those who seek low-cost loan for energy efficiency projects. I recently wrote about why small businesses should evaluate going green via a carbon offset program, because of concerns regarding global warming among the majority of consumers. If your company is considering additional ways to implement such an eco-friendly strategy, there is a new program available that can help you offset some costs: $50 million … [Read more...]
Top Tweeters To Follow For Small Business And Finance
Stay on top of small business trends with these top tweeters to follow for Small business and finance! As Twitter becomes ubiquitous, I’ve found that it can be an excellent tool to streamline your small business research. By forcing everyone to 140 characters or less of text, links to articles and videos are summarized in a succinct and direct manner. By creating a list of tweeters that provide great insight into small business and finance issues, it’s far easier to stay abreast of the latest … [Read more...]
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