Image Credit There’s a point in every entrepreneur’s life when walking the path of turning their idea into reality where things get a little more serious.  The initial enthusiasm fuelled by hope has been replaced with a more sustainable excitement fuelled by progress, and gone are the days of dreaming and scheming, things are starting to get traction, and it’s now time to launch your concept fully, but to do this, you’re going to need some capital behind you.   At this point, … [Read more...]

Great branding doesn’t happen by accident. Making sure that your logos are memorable, and that people associate your logo with your ethos and your products. It used to be big billboards on highways to catch attention, and there is a part of that that’s still true. But, there are more ways to reach your people now and great ways to do it. Let’s talk about a couple of essentials. Photo by Alexander Rotker on Unsplash   Put your audience first, tailor everything you say and do to … [Read more...]

The digital world is growing day by day, so it's easy to feel lost. However, the reality of most industries these days is that digital can't be ignored. If you're feeling clueless about the latest online trends and innovations, it's important to remember that you're not alone. Like most things, digital is something you can learn, and there are ways to grow more confident with your skills. Image: Kaboom Pics   Take a look at some handy hints for becoming more confident with … [Read more...]

Ask a business, any business, what goal they want to achieve this year and the answer will be to go green. The idea of saving the planet is commendable and advantageous at the same time. Not only does the world benefit, but so does the business at it gets grants and cuts costs at the same time. There is one problem, though – there are bigger fish to fry. Going green won’t save a business, but saving time will because time is money. Too many organizations waste the greatest gift given to them by … [Read more...]

In an ever-changing financial landscape, it can sometimes feel like a minefield when it comes to things that should be simple. Things like funding a start-up. There are a lot of options when it comes to business, and luckily a lot of that is personal preference. Securing funding for business ventures can be very difficult, so knowing what your options are is going to be to your benefit. Source Try crowdfunding. This one has helped more business and start-up projects get off the ground … [Read more...]

Image Credit: Unsplash   Going to events is the best way to get some exposure for your business but there is a lot more to this type of advertising than setting up a table in a big hall and hoping people will come over. You need to grab their attention and make sure that they know where to find you after the event too. While a fleeting conversation might be nice on a social level, you need conversions to be successful.   The first thing to do is to make your stall … [Read more...]

Source   In the modern world, things move pretty fast. In fact, things often move so fast that it can seem incredibly overwhelming to those who are used to a more traditional kind of pace. Because of the speed at which the modern world moves, a lot of customers have become used to a certain standard from the businesses they interact with. Customers might have once been willing to put up certain inconveniences from various businesses, but that's no longer the case. The truth is that … [Read more...]

Image Source   Manufacturing is a huge part of almost any small business’ process. After all, it’s how you bring your product concepts to life. But one small decision can leave many owners feeling lost - to outsource the manufacturing process or keep things in-house? Here’s a little information to help you make the best decision for your company.   When to Outsource   Outsourcing is a commonly used business practice where you, as a small business owner, … [Read more...]

Image   The standard startup company encapsulates many important roles. It's not just about one person doing the vast majority of the tasks anymore. For example, if you're running a marketing firm, there are design teams, content creators, and the technical wizards that put all of it together. As a result, there are so many different types of people all under one roof, that it can be impossible to keep everyone happy. But the welfare of your employees, in a personal sense, is vital. … [Read more...]

Picture Source   It's not easy to generate a great idea for a business when all the good ideas have been taken. Because the modern business setup is all about generating money, and money alone, so many of us entrepreneurs who don't tend to look outwards, but rather, display a more insular approach to business leadership, don't tend to think of charitable organizations as a viable business framework. Instead, because customers and consumers demand a more ethical approach to the … [Read more...]