Capital is vital for survival, and investors have the cash to keep the company afloat. After you’ve raised the perfect amount, it can be easy to forget about the money men and women behind the scenes. There is a stigma surrounding consumers and their happiness, yet investors don’t get the same treatment. They should because these people have the power to pull the plug. Because they’re a crucial part of the business, they want to know how the money is being spent and how the brand is developing. If the news isn’t forthcoming, powerful people may start asking awkward questions.
With that in mind, below is a handful of clever ways to keep them happy.
Turn A Profit
Investors aren’t involved because of undying love of the brand. They want to make money and that is the bottom line. So, the easiest way to keep them content is to turn a profit, even if it’s only small. Cash that goes into their coffers is enough to prove that there is potential. Plus, it eases fears and makes them more willing to continue to invest rather than to pull out unceremoniously. Ensure their money is well-spent by spending it wisely to increase sales and generate leads. Or, cut costs and reduce corporate expenses.
Keep Them Updated
Apart from losing money, these men and women hate it when they are out of the loop. You will do to remember that they are used to being in control. As an investor with zero information, the power is in the hands of a person who they may not trust. Once this feeling starts to get stronger, it’s only a matter of time before they renege on the deal. Monthly updates should erase their fears and ensure they are well in the loop. Anything more than an email per month is overkill unless there is a huge event that needs covering. Always use figures to show positivity.
Send A Gift
There is more than one way to skin a cat. Happiness doesn’t always revolve around money. Sometimes, a gesture can cause people to crack a smile. And, relating positive emotions with your company is the key because they’ll find it harder to be objective. Everyone loves a gift, which is why sending one to the group of investors can work wonders for your relationship. Novel items such as engraved bricks are effective, especially if they have funded a building. Or, a basket of small presents is useful because it shows that you care.
Be Proactive
This is important for two reasons. The first is that investors hate having to work for an answer. If they send you an email and you reply, everything they need should be included in the response. Making them search for answers is only going to annoy them. Secondly, organization reflects on you, whether it’s a positive or negative. By being proactive, it shows the money people that you’re a savvy and trustworthy leader. As a result, their money is in safe hands.
Are you investor focused as well as customer-focused?