Finance expert Mike Periu shares advice on how to Diagnosing Risky Business and to help minimize the chance of failure when starting a small business.
According to Diana Kander, Entrepreneur-in-Residence at the Kauffman Foundation, most start-up companies fail because they run out of time or money. This failure doesn’t just happen out of the blue—it’s usually predicated upon a set of assumptions by the founder or founders that turn out to be mistaken. Growing a business requires that owners make educated guesses about pricing, promotional strategy, financing options, distribution and many other areas of business. To minimize the chance of failure due to poor assumptions, it’s important to make a list of your assumptions, identify the riskiest ones and then objectively test against them as though you were an objective third-party investor looking at your business.
Who is Mike Periu?
Mike Periu is the President of Proximo, LLC, a company that markets education and training programs to small business owners, entrepreneurs and consumers.
Mike Periu has been interviewed over 500 times for broadcasters including CNN, NBC TVE, RTE and others. Mike is a contributing author to OpenForum, Yahoo! Finanzas and the Huffington Post.
Mike graduated from Georgetown University in Washington, DC. His degrees are in Finance and International Business. In addition to his work Mike is also on the Board of the Council for Economic Education.
Learn more about Mike Periu
Mike works with small businesses to teach them about finance and management. He started Proximo, LLC, a company that offers small business education and training services focused on finance and technology.
Periu also writes for OpenForum, Yahoo! Finanzas the Huffington Post contributor.
Mike went to Georgetown University where he studied Finance and International Business. He also serves on the Board of the Council for Economic Education and was a Fellow at the Kauffman Foundation.
