If you are a business owner, it’s likely that you have an online presence, in fact, if you don’t you better get one quick! Of course, your presence can’t be any old site or social media account; it needs to be an effective and cohesive online strategy design to drive custom to your website and revenue into your coffers. Luckily, this is something that the following article can help you with. Read on to find out more.
Your website is key
No matter what other tactics you are using online your website need to be spot on to maximize your businesses success. What this means is that it needs to be designed in a user-friendly way, taking into account both UX and UI, as well as SEO features such as page tags and titles.
Also, it is vital to remember that the most successful businesses use their site as an online sales funnel. Now, if you haven’t come across this term before you may be thinking what is a sales funnel, and what has, it got to do with me? Well while you can get an in-depth explanation by clicking the link, it can be helpful to know that it is, in its basic form a way of engaging with customers at whatever level they are currently at.
What this means is that if a potential customer visits your site to browse rather than buy, you provide them with useful and valuable information or an experience that creates a positive association with your brand. Then, when it does come time for them to make a purchase you are already in the lead compared to your competitors, and you will have their contact details, making closing a sale that much easier.
Another aspect of a successful online marketing strategy is the use of backlinks. Backlinks are a form of SEO that directs potential customers to your main web page from other sites. Traditionally this has been done by placing keyword anchors within outside blogs, but the use of videos, social media, podcasts and other interactive media can also be useful here.
Of course, it’s not just that the customer gets directed to your website that is the boon here, but the fact that the search engine bots pick up on these backlinks and push your site further up the organic search results as well. Something that means your business will show before your competitors and so get more click-throughs.
Lastly, as well as SEO, SEM needs to be apart of your digital marketing strategy. SEM or search engine marketing is a service that you pay directly for. What it does is to place adverts for your company above the organic search results on an engine page, so giving you prominence.
Of course, none of these tactics will work alone, and they must be combined in the right way. Something that it will be necessary to monitor and adjust as you go to achieve the most successful online marketing strategy.