One of the biggest mistakes that are made by small business owners is the fact that they do not outsource the tasks that take up their time. It’s something that people don’t often think about, because they want to be in charge of their small business from start to finish and as much as possible. Some business owners can handle the burden of the day to day business activities, of course they can, but some make the empowering decision not to deal with them at all.
A business owner who can choose which pieces of their business to give to another company or freelancer to manage is one that has their priorities straight. Entrepreneurs need to spend time on the tasks that will benefit their business, not on the extra work that can pull their focus, such as sales or the IT budget and roadmap. Outsourcing these tasks to outside the main running of the company is the best way to ensure that your business runs as smoothly as possible, helping you to cut the amount of money that you are spending and the reasons that are out there for outsourcing are strong. You can focus more on your core business activities, diverting your attention to the parts of the business that require expansion. This not only increases your efficiency as a business, it improves your opportunity for growth. Below, you’ll find four tasks that you should be outsourcing, if you’re not already doing so:
Administration. The initial set-up of a business will be done by you, but business meeting scheduling, arranging travel, typing and filing should not be done on your own. It may feel strange to initially let go of the work that you have always done but allowing a PA or office manager to take these tasks over can free up your time.
Customer Service. It’s not often that the leader of a business deals with sales calls and builds leads, which is precisely why you need a strong sales team under you. Train them in what you would like them to say to customers and get your product ingrained within them. You may have excellent sales experience yourself, but you need to look elsewhere for your business to grow.
Accounts. No matter how many times you have done the books, as your company grows it can be a little beyond your reach. Outsourcing the accounts and payroll process can save you considerable man hours and money – neither of which you have to spare.
Marketing. The way your brand is interpreted and received in the workplace is so important if you want to be successful. Professional content writers, website builders and social media butterflies can make your business exactly what it should be with exceptional marketing skills. Think about outsourcing this department, so that you can garner success with your brand campaigns.
Outsourcing doesn’t have to be a huge inconvenience for your business, so don’t allow it to be. Take your time and interview the right services properly; you won’t be disappointed.