Finance expert Mike Periu on how to prepare your business and maximizing your profits this holiday season.
According to a recent study by Manta, many small-business owners are enjoying a cautious sense of optimism when it comes to holiday sales. If this does turn out to be a successful quarter—and so far the Thanksgiving holiday sales suggest it will be—it’s important to get your business ready to maximize revenues and profits.
- Train your employees on providing good customer service. Don’t let stressed-out employees drive away potential customers.
- If you sell online, make sure that your website can handle increased traffic flows without crashing or slowing down significantly. Ask your web-hosting provider about load balancing.
- Don’t skimp on publicity and promotion. With conditions improving, your competitors will do their best to get their name out. Use social media to supplement a limited advertising budget.
- If you ship to your customers, make sure you are clear about shipping times and deadlines before communicating any expectations to your customers.
About Mike Periu
Mike is a seasoned executive with experience in small business finance and management. He is the founder of Proximo, LLC a leading provider of corporate, consumer and small business education and training services with an emphasis on finance and technology.
Mike Periu is also a leading national voice for individual empowerment through financial education and entrepreneurship. He has been interviewed over 500 times in national and international media, including NBC, Univision, CNN en español, Telemundo, HITN, TVE, RTE, SBS, MegaTV and others.
Mike writes regularly for American Express OpenForum, Yahoo! Finanzas and is a Huffington Post contributor.
Mike has degrees in Finance and International Business from Georgetown University. He is on the Board of Directors of the Council for Economic Education and was a Fellow at the Kauffman Foundation’s Labs for Enterprise Creation.
