If you’re the head of a business, you know the amount of work marketing takes. You’ve got to find the right people, tell them the right words and show them the right things, and make sure you’ve got a port of call for them to get to back to you. And that’s a lot more work than can be summed up in a sentence! So it’s clear businesses could do with a boost.
Marketing is something we have to do very differently in this day and age, and the methods are only going to keep on changing. But thankfully, that’s exactly what you need! If you’ve got an experimental product on your hands, or you’re taking a turn towards a market you’ve never operated in before, this is your chance to shine. So here’s a couple of the best ways you can give your new innovation the boost towards success.
Your website is the main way you’ll advertise this kind of product – the internet was made to collect the necessary data and test your marketing strategies! (Image)
Involve Customers in an Experience
If you’ve got a product that you’re not used to, within a market you don’t know too much about, now’s your chance to use a focus group. And not just in a conventional way; you want to generate as many leads as you can for this product, so you’ve got to have an experience for customers to get involved in that’ll show off all the reasons they should spend their money.
You can host a talk, and invite plenty of investors and people already subscribed to your service or across your mailing list. Maybe you can even attend another business conference and set up your own stall there – it’s a lot cheaper on your time, and means you’ve already got an extended market of people to draw over. Or you can host an entire experience day, with varying activities that your product is involved in. The choice is yours!
Show the Product Off in Real Time
Having a website is one half of the battle, but having the correct display for something new and different is the other half you truly need to win. Maybe it’s time for you to dedicate an entire portion of your site to your new product or experience, to make sure you draw attention from the get go?
Then, instead of just leaving a bare description and a few images of your product, why not use some product visualisation to give any viewers or potential customers a true picture of the real thing? This way you have a much better chance of bringing interest to your product, and getting it shared across social media and on other sites – visualisation means someone can get involved via a computer screen, and not need to lift a finger otherwise.
If you’ve got an experimental product, make sure you market it with confidence. These were just a couple of the best ways to do so – there’s plenty more!