A restaurant business is a very volatile business idea. If things go well, then they can go very well, and you start opening up chains all over the country and expanding across the world. If things go wrong, then you’ll be closing the doors within six months.
It all hinges on one crucial thing; getting enough customers. If you manage to bring in enough customers to make a profit every week, then you’ll be laughing all the way to the bank. You may assume that you need a costly marketing campaign to boost foot traffic to your restaurant. Well, I’m going to show you a few budget-friendly tricks that will do an even better job.
Put Your Menu Outside For Everyone To See
What’s the main thing that will attract people to your restaurant? The food! So, do your best to ensure everyone knows what’s on the menu. A straightforward way of doing this is by purchasing a digital menu board and placing it outside your restaurant near the sidewalk. This means anyone can walk by and immediately get drawn in by this large menu. They’ll stop, look what’s on offer, and possibly head inside. A lot of hungry people want to see the menu before they come inside to know if there’s something they’ll like. Therefore, this is a brilliant idea.
Have Special Deals For Every Day Of The Week
This idea is an industry classic that’s been doing the rounds for decades. It’s a simple concept; your restaurant has a particular deal on every day, which helps drive more customers through your doors. They will be enticed by the offer, and you will see sales go through the roof. The great thing is, the offers don’t have to be too extreme. It can merely be something like 2-4-1 on drinks between a specific time on one day, a free starter at lunch on another, and so on. This helps draw people in, but also ensures they buy other stuff aside from the deal as well!
Provide A Takeaway Option
Ideally, you want people to sit down and eat in your restaurant. Why? Because the longer they spend there, the more likely they are to get the full three courses and drinks, sides, etc. However, you have to realize that some people don’t have the time to sit down and eat. So, you’re potentially missing out on customers that would love your food, but it’s not accessible to them at that moment in time. To counter this, you should offer a takeaway menu. People can come in and order food, call up or do it online. Then, they pop into your restaurant, pick up their order, and enjoy it at home. It’s a genius way of opening your restaurant up to a whole new market of consumers; hungry people in a rush.
These three ideas are all cost-effective and will definitely help you attract more customers. In turn, you stand a better chance of surviving and running a successful business.