Finance expert Mike Periu on improved customer loyalty programs that have gone mobile and result in a more effective way to retain customers.
Loyalty programs—where consumers are rewarded with gifts, discounts or other benefits—can be quite effective in building long-term relationships with customers. Traditionally purchases had been tracked on a punch-card or note card; and some businesses even invested in electronic systems with credit-card type cards or barcode scanners. But these solutions tend to be inefficient, expensive or both.
New systems are now available that leverage mobile devices to manage loyalty programs and make them more effective. These solutions provide the right combination of data capture, analytics and management tools to help increase customer loyalty.
Learn more at ZDNet.
Who is Mike Periu?
Mike Periu is the President of Proximo, LLC, a company that markets education and training programs to small business owners, entrepreneurs and consumers.
Mike Periu has been interviewed over 500 times for broadcasters including CNN, NBC TVE, RTE and others. Mike is a contributing author to OpenForum, Yahoo! Finanzas and the Huffington Post.
Mike graduated from Georgetown University in Washington, DC. His degrees are in Finance and International Business. In addition to his work Mike is also on the Board of the Council for Economic Education.
Learn more about Mike Periu
Mike works with small businesses to teach them about finance and management. He started Proximo, LLC, a company that offers small business education and training services focused on finance and technology.
Periu also writes for OpenForum, Yahoo! Finanzas the Huffington Post contributor.
Mike went to Georgetown University where he studied Finance and International Business. He also serves on the Board of the Council for Economic Education and was a Fellow at the Kauffman Foundation.
