Launching your own business is one of the most exciting things that you’ll ever do. Sure, there’s a lot of work. You’ll have weeks, months and even years of planning, market research, business plans, meetings with the bank and financial forecasting. Then, one day, it’s time to launch. After all of the planning and preparation, when the time finally comes the excitement can be overwhelming. Then, there’s usually a time of waiting. Waiting to see if it’s worked. Waiting to see if your business is going to be a success, or if you need to rethink all of your careful planning.
Believe it or not, how you launch can be as important to the success of your business as the rest of your planning that you’ve taken so much time over. Sometimes, a soft launch is the right thing to do. But, in most cases, launching with a bang gives your business a great start. It means that you hit the ground running, giving your business the best start to do well from the off and reaching as many people as possible. Here’s how to launch with the right kind of bang.
Get Your Website Right
Whether your business is based online or in a brick and mortar store, in today’s world, you can’t overlook the importance of your website. People will be checking it out before you’ve even got going. The last thing that you want is people seeing an unfinished site. Clicking on links that don’t work, looking at unprofessional designs or trying to find information that just isn’t there. Before you even think about launching, you need to make sure your website is professional, easy to use and eye catching. Sherpa Communications can help you to get it just right.
Set Up on Social Media
Social media is one of the easiest ways to communicate with your customers and reach a wide audience. Most people use social media on some level. Set up social media feeds for your business on all of the main platforms and start engaging and building a following.
Offer a Welcome Deal
As a new business, you might not be able to afford to give away huge discounts or freebies. But, you don’t need to. Offer free delivery or a small discount for a short period to anyone that signs up to your newsletter before launch day. People love feeling like they are getting something special, even if it’s tiny.
Start a Countdown
A countdown is a fast and effective way to build excitement around your launch. As soon as you’ve got a bit of a social media presence and following, start a daily countdown to your launch, reminding people to sign up before the big day for the best offers.
Offer Sneak Peaks
Sneak peaks are another way to build excitement and add some fun to your launch. Film some insta stories including your building work, or post pictures of some of your products as they start to come in. You could even film video interviews with your staff, or tutorials on how to use your products.