It’s always important to keep up with the changing demands and tastes of modern customers. As different generations become the ones with the most purchasing power, you need to pay attention to what they’re looking for. If you have a store that you feel is out of date, it doesn’t take a lot to make it more modern. You can update it in one or several ways to cater more to modern customers and keep them coming back again and again. Take a look at some of the ways you could create a more modern business that will bring in more customers.
Create More Diverse Displays
One thing that you can consider doing is creating more diverse displays and marketing materials. Are your mannequins all the smallest clothes size available? At https://my-mannequins.co.uk/specialties-plus-size-72, you’ll find plus size mannequins to add to your clothes displays. You might want to consider having people of different ages,ethnicities and genders in your marketing materials. Take a look around at who your audience is, and make sure you’re reflecting who they are – or perhaps who you want them to be. Is there anyone who feels that your brand isn’t for them when you don’t intend that?
Introduce Modern Payment Methods
Payment methods have advanced over the years. Many people would now rather pay for their goods using a card, rather than a check or cash. Other methods are becoming more popular too, such as mobile payments. If you need to catch up, start by looking for affordable card payment systems. There are several possibilities for card terminals that won’t cost you huge amounts in fees. Mobile payments like Apple Pay can make your business even more modern. Plus, there’s the option of selling your products online and possibly offering a “click and collect” option.
Hold In-store Events
Finding ways to get people to hang around your store and spend their money is a good idea for a modern business. Holding events can get more people in, whether they’re open events or something that people have to book. Think about what could work for your store. It could be workshops that teach people how to do something, an event like a book signing where customers get the opportunity to meet someone, or sessions where you offer advice to your customers. Consider small things like product demonstrations or offering food and drink too.
Connect with Social Media
Marketing on social media is a great way to spread your brand’s message in the modern world. If you own a store, you can get involved in even more ways by encouraging social sharing from inside your store. You could set up an area specifically for your customers to take photos. Creating a hashtag to use on Instagram, Twitter and more is also a good idea, but check that what you’ve come up with is unique.
Make your store more modern and you could bring in new customers, and keep them as customers for longer too.