Don't fall victim to the old 'bait and switch' scheme. Here's what to look out for. Most people are familiar with “bait and switch schemes” where a retailer will advertise a well-known product at a ridiculously low price to lure buyers to the store. Once the eager customer comes running to buy the $25 flat panel television, they learn that the product is “sold out” and the salesperson does everything they can to try and sell them something else at a much higher price. In the U.S., using bait … [Read more...]
¿Necesito un socio?
Trabajar con un socio al momento de establecer un negocio no es imprescindible, pero sí recomendable. Un socio te permite compartir el trabajo, aprovechar diferentes ideas, ampliar tu red de contactos y mucho más. La realidad para muchos emprendedores es que, después de intentar hacer todo solos por unos meses, se desaniman cuando no logran los resultados que esperaban. Tener un socio te permite compartir estos momentos con alguien que te entiende y te anima a seguir luchando. No existe … [Read more...]
How Self-Auditing Your Sales Process Can Save Your Business
Want to grow your sales? Take a close look at your sales track record-the results will be illuminating. Self-Auditing Your Sales Process. When small business owners have difficulty growing their sales, they often take one of three actions related to their process: change everything, change nothing or a hire a consultant. Any of those strategies could be the right approach for your business, but none make for a good first step. You should instead start by taking a close look at your sales track … [Read more...]
El error más grande que cometen los emprendedores y cómo corregirlo
Los emprendedores exitosos representan uno de los grupos más diversos que puedan imaginarse. Algunos tienen varios títulos universitarios mientras que otros ni siquiera terminaron la escuela primaria. Algunos son personas extrovertidas a las que les encanta cerrar una venta, mientras que otros son tímidos y preferirían sacarse una muela antes que vender algo. A pesar de la gran diversidad de personalidades, todos estos hombres y mujeres son exitosos, pero también susceptibles a cometer un grave … [Read more...]
Distract Your Mind, Destroy Your Business
Distractions consume productive time and can destroy your business. Learn to curb those things that suck your time. Small-business owners are continually bombarded by information. When is the last time you were able to spend one hour working without a single interruption? It’s unlikely that you can think of one, unless you were working at 3 a.m. Even if you escape to a local coffee house for the day, you can’t avoid distractions. E-mails reach our inboxes 24 hours a day. Instant messages can … [Read more...]
Don’t Underestimate How Much Capital You Need To Grow
Not preparing a proper budget can have catastrophic consequences on your business. How much capital you need to grow? I recently had the pleasure of speaking at the Craft and Hobby Association’s (CHA) Winter Conference in Anaheim, California. The CHA represents small businesses in the craft and hobby industry which together generate around $29 billion in domestic revenues. I was energized by many of the participants who attended my address as they told me about their plans to move forward “full … [Read more...]
Deal: Payroll Tax Cut to Continue for 2012
The contentious extension for the payroll tax cut seems to be headed for passage. How will it affect small businesses? The contentious payroll-tax-cut extension appears to be headed for passage after legislators reached a compromise in Conference Committee negotiations. It appears that Congress can indeed work together and reach consensus. In Conference Committee, leaders from the House of Representatives and the Senate negotiate differences in the versions of a proposed law passed in each … [Read more...]
Deciphering the Latest Jobs Report
The most recent employment report by the U.S. Dept. of Labor looks good on the surface. But let's dig into the numbers of the latest jobs report With so much uncertainty about the direction of the economy in 2012, everybody jumps at the slightest possibility of good news. Investors, employers, politicians, business owners and job seekers all want good news. The most recent Employment Situation report by the Bureau of Labor Statistics indicated that we added 243,000 jobs during the month of … [Read more...]
How To Increase Productivity And Reduce Your Response Time
Give these internet tools a try to visibly decrease your response time and get back to those who seek your attention. How To Increase Productivity And Reduce Your Response Time About a year ago I made a conscious decision to improve my response time. My inbox was filling up with anywhere from 12 to 20 e-mails per hour and my voicemail was filling up regularly, as I don’t answer the phone while in meetings out of consideration to my fellow participants. (Speaking of meetings, they were taking … [Read more...]
Do not Fall In Love With Your Business
When an entrepreneur is in love with their idea, the obsession prevents a great idea from becoming a great company. Do not Fall In Love With Your Business. People can do foolish things in the name of love and entrepreneurs are not immune to making this mistake. The object of affection doesn’t have to be a spouse; it can be that other loved one in our lives known as the “business idea.” Loving a business to death is more common than most people believe. I recently discovered a book published … [Read more...]
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