A restaurant business is a very volatile business idea. If things go well, then they can go very well, and you start opening up chains all over the country and expanding across the world. If things go wrong, then you’ll be closing the doors within six months. It all hinges on one crucial thing; getting enough customers. If you manage to bring in enough customers to make a profit every week, then you’ll be laughing all the way to the bank. You may assume that you need a costly marketing … [Read more...]

There are the obvious elements of your business that you will be focusing on. The client meetings, the finances, the product or service development etc. But, there’s so many more minor elements that seem to be forgotten about, but that we know will have a big impact on the success of your company. You might be floating along just fine at the minute, but there’s nothing to say that you can’t do anything better than you’re doing at the minute, and the one thing you should always focus on with … [Read more...]

Nowadays, all businesses have a responsibility to make sure that they operate in an eco-friendly manner. After all, we are more educated than ever before regarding how our actions impact the planet. Not only this but our customers expect us to make an effort to go green. Therefore, not only can you have the satisfaction of knowing you are doing your bit for the environment, but you will boost your brand image too. Plus, most eco-friendly approaches provide you with a great way of saving money. … [Read more...]

The world of work is rife with challenge, with opportunity and reward. It’s like walking through an orchard where every branch is laden with ripe, delicious looking fruit. The problem? Those branches always seem just out of your reach. If you had better contacts, better resources and more skills you’d be able to scale those trees, cut down those branches or rig up some kind of device to drop that tasty fruit right into your lap… But you don’t. So all you can do is stare longingly at that fruit … [Read more...]

Your industry is going through some major transformations, and unlike years gone by where some people could afford to miss out on attending them, now they can’t. Case in point, take for example what is going on in the smartphone industry. Massive overhauls of philosophy have taken place such as the bezels of phones have shrunk to a tiny size and now they are demanded to be gone completely by customers. Now it's a race to have the first smartphone that is all screen-only. So think carefully, what … [Read more...]

The road to setting up your small business is always bound to be a little bumpy. After all, you’re busy finding your feet, placing yourself among existing competition on the market, establishing your brand, and establishing your presence in the consumer market’s consciousness. However, as things settle down, many small business owners find themselves sticking with the exact same routine that helped them to get to a comfortable stage of operation. Some would say “if it’s not broken, why fix it?” … [Read more...]

If you’re a store owner, then you’re not usually looking at your shop in the same way a customer sees it. You’re too busy managing stock, figuring out ways to grow your business, and so on. However, it’s well worthwhile looking at through the eyes of someone who has never stepped through your doors before; if you do, you might find that you’re able to make your store’s shopping experience all the more enjoyable. But what do shoppers look for when they hit the stores, anyway? We take a look at … [Read more...]

Because you should be in total honesty. Nothing says success more than a man or woman that is willing to read the small print. Often, business owners and creative types focus on the big things; the stuff they believe will drive excellence. However, it’s usually the little details which end up having a major impact. Concentrating on these isn’t straightforward because entrepreneurs get lost in day-to-day activities. Before you know it, you’re on social media or chatting with employers instead of … [Read more...]

Networking is such an essential part of business. It’s a great way to make new connections. To meet people that could help to grow your business and to find new clients. But, also to build professional relationships for your future. Not everyone that you meet will be useful right now, but if you maintain these relationships, you never know when they could become powerful. One of the best ways to meet people, and find out more about them, in any capacity, is over dinner. Food gives you an … [Read more...]

If you have a business, one of the worst things you can do is limit your reach. You might be reaching a small portion of your audience, but just think of the people you could be missing out on! These are people who want what you have to offer, but aren't working with you for whatever reason. The following pointers will help you to ensure you're not limiting your reach so that you can enjoy maximum success sooner rather than later. Come Up With The Right Brand Name Your brand name might … [Read more...]