The CEO of a business has all sorts of responsibilities. And now that we live in a world of celebrities and big personalities, many business leaders have decided that they need to put themselves in the limelight. Are you thinking of upping your own profile as the CEO of your company? Well, here are just some of the strategies which you can put in place to develop your personal brand.
Of course, face to face networking events still have a prominent role to play in modern businesses. But, at the same time, you need to work hard on developing your social media presence as well. Just like Jozef Opdeweegh, you need to create accounts and actively manage them. And you also need to keep a level of consistency throughout them. As well as reacting to industry news, you should also share the achievements of your company, as well as any articles which have written or have reacted to in some way.
Check Out Your Digital Footprint
Each and every one of us has a digital footprint, but when you are in the public eye, the last thing that you want is anything negative about you being dug up and affecting your profile and the reputation of your company in any way. Perhaps you will find some things which do not align with your current brand and you need to get rid of them. Pretty much everyone will find something embarrassing if they scroll back through their old social media accounts!
Get Writing (and Speaking)
As the CEO of your business, you should be doing everything that you can to establish yourself as an expert in your field. Written articles are still one of the best ways of doing this, so start your own blog, become a guest contributor on other websites, and give interviews to relevant publications. Another way to establish your expertise is by speaking at conferences. You could also set up your own YouTube page on which you share some videos of yourself reacting to developments in your industry, current affairs etc.
Share Information About Yourself
While you don’t have to share all the details of your personal life, people are going to expect to know a few things about you. The ‘about’ page of your website is where people tend to go first when they are trying to find out more about your business. So, you need to include a personal biography, photos, a list of your accomplishments etc. You are trying to strike a balance between showing that you know what you are talking about without appearing like you are boasting.
Improving your personal brand as a CEO is something which can end up benefiting your business in a big way. Establish yourself as a competent and qualified leader of your company and you never know what sort of opportunities can arise as a direct result of this.